The Trifecta of Savvy Shopping: 3 Black Friday Tips for Online Shoppers

We love the tips put together by Loren Ridinger on what she calls the "The Trifecta of Savvy Shopping (sale or coupon + free shipping + cash back = WIN).  We hope you can enjoy them as well:

1)  There is no reason to head to the mall on Friday when you have a computer right in front of you! Retailers offer the same (if not better) discounts online and trust me, getting those shoes you’ve been eying at 50% off feels so much better when you snagged them while still in your pajamas.

2)  Go for The Trifecta of Savvy Shopping (yes, I just made that up): sale or coupon + free shipping + cash back = WIN. When you take the time to compare prices on your favorite products, you figure out which brand is offering the best deal. And after adding cashback for your purchases into the equation, you are literally paying yourself to shop.com That’s why I’m all about shop.com, especially during the holidays when every little bit counts!

3)  Bookmark which items you want to buy on Black Friday now so all you have to do is click the link, get the discount/coupon code and buy. This saves so much time, rather than having to re-search for something the day of, praying it doesn’t sell out in the process.

***You can read the entire article from Loren Ridinger's website.

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What is Online Presence?

Online presence is a complete set of marketing strategies to promote your services and products over the internet.  Online presence or internet marketing is made up of several components:

1) Website: it's the essential piece of online presence.  You must have an effective website, updated, user friendly and search engine optimized in order to start online presence process.  A website is no longer an option for businesses, but a necessity.
2) SEO (Search Engine Optimization): it allows customers to easily find your information on search engines, social media, and blogs.
3) SEM (Search Engine Marketing): you should promote your services and products on search engines. social media, and blogs.
4) Social Media:  engage and connect with customers/prospects through social media such as Facebook, Twitter, Google+, LinkedIn, etc.
5) Blog: it should be the hub for external information between your business and outside world (including social media).  All your information, updates, posts, and engagement with your users should be linking back to your blog.