Online presence is a complete set of marketing strategies to promote your services and products over the internet. Online presence or internet marketing is made up of several components:
1) Website: it's the essential piece of online presence. You must have an effective website, updated, user friendly and search engine optimized in order to start online presence process. A website is no longer an option for businesses, but a necessity.
2) SEO (Search Engine Optimization): it allows customers to easily find your information on search engines, social media, and blogs.
3) SEM (Search Engine Marketing): you should promote your services and products on search engines. social media, and blogs.
4) Social Media: engage and connect with customers/prospects through social media such as Facebook, Twitter, Google+, LinkedIn, etc.
5) Blog: it should be the hub for external information between your business and outside world (including social media). All your information, updates, posts, and engagement with your users should be linking back to your blog.
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